Everlast expands Latin American presence into fitness and lifestyle

Everlast is expanding its presence in Latin America by broadening its brand focus beyond combat sports. The company is incorporating new categories including fitness, training, wellness, and lifestyle to reach a wider consumer base.

Under the philosophy ‘Train for Life’, the brand aims to apply boxing values such as discipline and perseverance to general fitness, including strength training, cardio, and mobility. The strategy involves strengthening physical and digital presence through marketplaces, official e-commerce channels, and partnerships with gyms, athletes, and sports event organizers.