Everlite appoints Wamiqa Gabbi as first national brand ambassador

Everlite, a lightweight jewellery brand under Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand ambassador. The move is part of a strategic expansion to strengthen the brand's identity and connect with younger, fashion-conscious consumers.

Everlite currently operates 17 stores across eight cities and six states in India. The brand offers contemporary jewellery in 9K, 14K, and 18K gold, as well as diamond pieces. The appointment aims to establish lightweight jewellery as a staple category for everyday wear.

Joita Sen, Whole-Time Director and Head of Marketing and Design at Senco Gold & Diamonds, stated that Gabbi reflects the evolving consumer preference for jewellery that is personal, versatile, and effortless.