Evernote implements new pricing and tariff structures

Evernote has undergone a significant restructuring of its pricing and tariff architecture following its acquisition by Bending Spoons. Between 2023 and 2025, the platform conducted more than 200 data-driven experiments to refine its pricing models, product features, and user interface.

The reorganization involves a shift from the previous Personal and Professional plans to new Starter and Advanced tiers. These changes include notable price adjustments and clearer usage limits designed to drive conversions to higher-priced tiers. For example, in Japan, the new Advanced plan was set at 17,899 Yen per year, approximately 1.9 times the previous Personal plan rate. The Starter tier, priced at 7,099 Yen per year, includes strict limitations such as a maximum of 1,000 notes and 20 notebooks.