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[SPORTS] · United Kingdom · 3 sources

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Everton names CMC Markets front‑shirt sponsor and launches 2026/27 home kit

UK online broker CMC Markets has secured a multi‑year Main Club Partnership with Everton Football Club, becoming the front‑of‑shirt sponsor for the senior men’s, women’s and Under‑21 teams. The deal replaces gambling operator Stake, which will move to a sleeve‑sponsor role, and includes commitments to support community‑focused financial‑literacy programmes in the Liverpool City Region.

Everton unveiled its 2026/27 home kit, the first to display the CMC Markets branding. Produced by Castore, the royal‑blue shirt features white collars and amber detailing, paired with white shorts and royal‑blue socks. The launch video was filmed at a steelworks near the club’s new Hill Dickinson Stadium, celebrating the city’s dockland heritage. The sponsorship arrangement is reported to be financially more valuable than the previous deal, offering a significant boost to the club’s commercial revenue while adhering to advertising standards that exclude the sponsor from children’s replica kits.