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Evian celebrates 200 years of history and 20 years in Dominican Republic
The mineral water brand Evian is celebrating its bicentennial with the global campaign ‘200 Years Young’. The initiative focuses on youth as a life attitude rather than a matter of age, connecting the brand's heritage with contemporary wellness, culture, and gastronomy.
In the Dominican Republic, this global milestone coincides with the 20th anniversary of the brand's partnership with MercaSID, which has managed the distribution of Evian in the country since 2006. The collaboration has positioned the brand within premium segments, including the hospitality and culinary sectors.
As part of the worldwide celebrations, Evian is releasing limited edition bottles, including a collaboration with artist Jeff Koons, alongside various activations related to sports and culture.
Entities
Dominican Republic · Evian · French Alps · Jeff Koons · MercaSID