Evian holds 200th anniversary pop-up event in Shibuya

To celebrate the 200th anniversary of the natural mineral water brand evian, a pop-up event titled ‘evian200 Festival: Source Cachat in Shibuya’ was held at Shibuya MODI in Tokyo on September 26 and 27, 2025.

Managed by Itochu Mineral Waters, the event featured an interactive experience modeled after the brand’s origin, the ‘Source Cachat’ in Évian-les-Bains, France. Visitors could participate in a sampling activity where limited-edition 330ml bottles were distributed through a themed fountain mechanism.

The exhibition also showcased a collection of historical bottles to demonstrate the brand’s evolution in design and materials over two centuries. Additional attractions included a 200th-anniversary commemorative movie, photo spots, and social media campaigns offering original merchandise to participants.