EVOKE launches limited Street Fighter eyewear collection

Brazilian eyewear brand EVOKE has announced a limited-edition collaboration with the Street Fighter video game franchise. The collection, titled ‘EVOKE x Street Fighter’, features four distinct eyewear models inspired by the characters Ken, Balrog, Cammy, and M. Bison.

Rather than simply applying logos, the design process focused on translating the colors, graphics, and unique identities of each character into the eyewear. The first drop consists of 1,200 numbered units available in the Brazilian market, with 300 units produced for each specific character model. Prices for the pieces range from R$ 1,045 to R$ 1,285.

Founder Fabiano Salomão noted that the partnership aims to connect the worlds of sports, gaming, and culture, citing shared values of evolution and overcoming limits. The collection will be officially presented on October 3 during the ‘EVOKE K.O.’ event, a fighting game competition held at the brand's flagship store in São Paulo.