Evolution of men’s tennis fashion and style

The evolution of men’s tennis style has transitioned from Victorian-era traditions, such as the strict all-white dress code at Wimbledon, to a more diverse and experimental landscape. While classic looks involving polo shirts and headbands remain, the diversification of on-court fashion accelerated in the 2000s.

Key historical figures include René Lacoste, who revolutionized the sport in the 1920s by replacing long-sleeve shirts and pleated trousers with the iconic short-sleeved polo shirt. Other notable influences include the rebellious style of Andre Agassi in the 1990s and Roger Federer’s engagement with high fashion, which opened the door for modern players to experiment with overt style.

Contemporary examples of players utilizing high-fashion brand partnerships include Lorenzo Musetti with Bottega Veneta and Stefanos Tsitsipas with Loro Piana. Current players such as Novak Djokovic and Daniil Medvedev also represent the brand legacy established by Lacoste.