Excel Beef wins premium imported beef Brand of the Year for fourth consecutive year

Excel Beef has won the ‘2026 Brand of the Year’ award in the premium imported beef category, marking the first time in the industry that a brand has achieved this recognition for four consecutive years.

Since 2023, the brand has maintained its position as the top consumer-selected brand, scoring high in both brand awareness and consumer satisfaction. Excel Beef utilizes high-quality raw meat that meets United States Department of Agriculture (USDA) standards and employs a seven-step quality control system to ensure consistent supply and hygiene.

Currently holding the top market share in the South Korean U.S. beef market for four consecutive years, the brand is expanding its reach from B2B operations into the B2C market. This expansion includes operating an official brand mall, developing premium Home Meal Replacement (HMR) products, and collaborating with high-end restaurants and influencers. The brand is supplied by Cargill, a global agribusiness with over 160 years of history.