Excitel Broadband partners with Sporting Club Delhi for ISL 2026–27

Excitel Broadband has been named the official broadband partner of Sporting Club Delhi (SC Delhi) for the 2026–27 Indian Super League (ISL) season. The partnership, which spans from October 2026 to May 2027, includes the placement of the Excitel logo on the upper left sleeve of the club’s match kits for all home and away games.

As part of the collaboration, Excitel will maintain a presence at the club’s 12 home matches at the Jawaharlal Nehru Stadium in New Delhi through perimeter branding, kiosks, and player meet-and-greet opportunities. The companies also plan to release weekly co-branded content across the club’s social media channels to engage fans.

Aditya Jain, Chief Marketing Officer of Excitel Broadband, noted that the partnership aims to connect with Delhi’s growing football culture, particularly among younger fans. Dhruv Sood, CEO of Sporting Club Delhi, expressed enthusiasm for the association, highlighting the importance of building strong connections with the capital’s supporters.