Experience Kissimmee relaunches Hispanic Heritage Month campaign

Experience Kissimmee, the official tourism authority for Osceola County, has announced the return of its social-media-driven campaign, ‘¡Vámonos a Kissimmee!’, to celebrate Hispanic Heritage Month. The initiative features various recognizable personalities from Latin America to showcase the destination's culinary offerings, accommodations, and local attractions.

Since its inception in 2023, the campaign has targeted Hispanic and Latino audiences both in the United States and globally. Last year, the program reached 18 million views and produced an estimated $3.7 million in media value through social media alone. Previous participants have included figures such as Puerto Rican actress Adamari López, Venezuelan singer Marjorie de Sousa, Mexican soccer player Hirving ‘Chucky’ Lozano, and Puerto Rican journalist Bárbara Bermudo.

DT Minich, President and CEO of Experience Kissimmee, stated that the campaign serves as a signature series to inspire travelers by demonstrating that they can ‘feel right at home’ when visiting the area. The current launch includes a partnership with Magical Vacation Homes.