EXPOCINE 2026 explores cinema's evolution amid streaming and gaming competition

The 13th edition of EXPOCINE opened in São Paulo, focusing on how the film industry is evolving to compete with streaming, social media, gaming, and live events for audience attention.

The event includes a business fair and various panels held at the Espaço Center 3 de Eventos and Cine Marquise. Major studios, including Warner Bros., Sony Pictures, Universal Pictures, and Sato Company, presented their 2026 and 2027 lineups.

A central theme of the discussions is the 'festivalization' of content. Industry experts noted that events like CCXP have transformed film launches, moving away from simple showcases toward integrated strategies where creators and communities engage with productions while they are still being developed.