ExpoQueijo Brasil gains national attention following TV coverage

The ExpoQueijo Brasil event in Araxá has gained significant national attention following a special report on the TV Globo program ‘Mais Você’. The coverage highlighted the international cheese competition, which features blind tastings to ensure technical and sensory impartiality.

Organizers noted that the television exposure has led to an immediate increase in sales, social media engagement, and interest in visiting local creameries. The event, considered one of the largest artisanal cheese awards in the Americas, showcased products from 19 different countries at the Grande Hotel de Araxá. Local producers, such as Alexandre Honorato of Fazenda Só Nata, reported a surge in customer inquiries following the broadcast.