Eyewear companies launch new seasonal collections

The eyewear industry is seeing new seasonal launches from major optical groups. Federópticos has introduced its ‘True Visions’ campaign for the 2026-2027 prescription eyewear collections. The campaign features brands such as Lois, Roberto Torretta, Lodi, Coronel Tapiocca, Jorge Vázquez, and Lester, utilizing audiovisual content to showcase designs ranging from minimalist to vibrant styles. Notably, designer Roberto Torretta is expanding into menswear with a new capsule collection.

In a separate seasonal launch, Óptica Spinelli presented its spring-summer collection in Posadas. The presentation highlighted the brand Bull and focused on the integration of design and technology for visual health. The company reported significant growth in the multifocal lens segment, noting that new technology has improved user experience and reduced the adaptation difficulties previously associated with such lenses.