Eyou CEO warns of risks in single-channel business communication

Eyou CEO Teles Alexandre is highlighting the operational risks businesses face when relying on a single communication channel. Recent global instabilities in Meta's services, specifically WhatsApp outages between late 2025 and 2026, have demonstrated how service interruptions can halt professional activities, freeze sales, and suspend customer service.

The impact is most severe for transactional messages that require immediate delivery, such as authentication codes, payment slips, and purchase recovery notices. In the Brazilian e-commerce sector, where cart abandonment rates exceed 80%, the failure to deliver timely reminders can directly result in lost revenue.

Alexandre argues that corporate communication should implement redundancy similar to electrical or internet services, ensuring that if one channel fails, another automatically takes over to maintain business continuity and customer trust.