FAB GROUP and ZPR Media appoint new senior executives in Poland

Patrycja Lehr‑Spławińska joined FAB GROUP as Account Director for sayHi. agency and Friends&Brands, where she will oversee client services, partner relations and project coordination. Lehr‑Spławińska brings extensive experience from JNT Group, Marquard Media Polska and Ringier Axel Springer Polska.

Joanna Parczyńska was appointed head of audio at ZPR Media, adding responsibility for video formats and operational management. Previously she led podcast and streaming services at Agora and held senior roles at Gazeta Wyborcza and Polska Press Group. At the same time, Jędrzej Nowak became a consultant for ZPR Media, having previously expanded its video studio and YouTube channels.