Facebook maintains 3 billion users amid shifting engagement trends

Facebook maintains a massive user base of over 3 billion monthly active users, representing nearly one-third of the global population. Despite this scale, some users are opting to permanently delete their accounts due to privacy concerns, mental health considerations, and changing interests.

For those choosing to leave the platform, users are advised to download their data—including photos, messages, and posts—via the Accounts Center before initiating deletion. Additionally, administrators of business or organizational Pages should appoint new admins to prevent losing control of those assets.

From a marketing perspective, data analyzed by Buffer from over 14 million posts indicates specific trends for maximizing engagement. The study suggests that Thursday at 9 a.m. is the single best time to post, while Wednesday is identified as the top-performing day for overall engagement.