Fage becomes title sponsor for WTA Finals through 2029

The multinational dairy company Fage has signed a title sponsorship agreement for the WTA Finals, covering the editions from 2026 to 2029. Under the new deal, the tournament will be officially known as the ‘Fage WTA Finals’.

The partnership follows the WTA’s decision to relocate the season-ending event from Saudi Arabia to the United States. The 2026 edition is scheduled to take place in Indian Wells, California, from November 8 to 15. Starting in 2027, the tournament will move to Charlotte, which will also serve as the WTA’s new global headquarters through 2029.

Teodora Ivanova, Chief Business Officer of WTA Ventures, noted that the deal was secured in ‘record time’ following the announcement of the tournament's move to the U.S. Fage, which is already involved in various tennis sponsorships, will also become the official yogurt partner of the WTA. While the financial terms were not disclosed, the agreement includes television coverage, product distribution, and various digital and marketing activations.