Fairmont Hotels & Resorts launches global festive campaign

Fairmont Hotels & Resorts, a luxury brand under Accor, has announced its 2026 holiday campaign titled ‘Wrapped in the Moment’. The program will be implemented across more than 90 hotels in over 20 global destinations, including locations in Japan, Canada, the United States, the UAE, and Singapore.

The campaign is structured around four experience pillars: Mindful Craft Sessions, Fireside Story Time, Lobby Lounge Moments, and Unplugged Wellness. These initiatives aim to provide guests with opportunities for connection through workshops, seasonal dining, and wellbeing programs.

As part of the festive season, Fairmont is continuing its multi-year global partnership with Make-A-Wish. The collaboration includes charitable activations, such as the sale of official holiday postcards and cards featuring artwork created by children connected to the charity, with proceeds supporting life-changing wishes for children with critical illnesses.