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[CULTURE] · Germany · 2 sources

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False eyelashes and press-on trends gain popularity

Recent evaluations and consumer trends highlight a growing variety of artificial eyelash options, ranging from natural styles to dramatic looks. A test of 41 different products identified several top performers, including the Obeyalash False Eyelashes for their natural appearance and value, and Eylure Fluttery Light No. 117 for its wispy style and ease of application.

Additionally, press-on lashes have emerged as a popular alternative to traditional mascara and permanent extensions. These products are applied directly to natural lashes without the need for separate glue, offering a faster application process and a significant visual impact. These items are widely available in drugstores such as Rossmann and dm.

Entities

Ardell · Artdeco · Eylure · Obeyalash · Rossmann