Family events and retail pop-ups scheduled across Japan

Various family-oriented events and retail pop-ups are scheduled across Japan in September 2026.

In Tokyo, Shimamura and its baby/children's brand Birthday will host a limited-time pop-up store at Tokyo Station's Marunouchi Underground South Exit from September 3 to September 21. The store will focus on children's clothing, including collaborations with popular characters and influencers. The shop will accept cashless payments only.

In Shijonawate, Aeon Mall Shijonawate will host the ‘WOMAM Festa’ on September 11. This free event offers parenting information, samples, workshops, and a ‘Little Marche’ featuring various goods and shops. Attendees can participate in a stamp rally for prizes.

In Tsu, the ‘Little Mama Festa’ is set to take place at Messe Wing NHW on September 5. Described as one of Japan's largest family events, it features activities such as baby races, photo sessions, and a family market. A special campaign will offer small gifts to children attending in traditional festival attire like yukata or jinbei.