FamilyMart and Tokyo Banana launch major anniversary collaboration

FamilyMart has launched a large-scale collaboration with the popular Tokyo souvenir brand Tokyo Banana, marking the fifth year of their partnership. This campaign celebrates the 35th anniversary of Tokyo Banana and the 45th anniversary of FamilyMart.

Starting August 18, 2026, a total of seven different products are being released across various categories, including sweets, baked goods, drinks, and ice cream. Many of the items feature a “double banana flavor,” combining the brand's signature banana custard with an additional banana taste. The product lineup includes items such as cream puffs, cream rolls, pancakes, pound cakes, cookies, banana milk, and waffle cone ice cream.

The campaign is being rolled out in FamilyMart stores across Japan and is also being implemented simultaneously in Taiwan. Some products are available in limited quantities, and certain regional availability restrictions apply.