FamilyMart launches flagship “FAMIMA PARK AZABUDAI” in Tokyo

FamilyMart opened its first flagship store, FAMIMA PARK AZABUDAI, on 10 July in the Azabudai district of Tokyo. The store is the centerpiece of the “Next FamilyMart Project,” launched to mark the chain’s 45th anniversary and to explore a new “convenience‑store experience.” In partnership with creative director NIGO®, the project introduces a redesigned retail concept that blends IP‑focused branding, expanded food and lifestyle offerings, and innovative store design features such as a rooftop “forest,” specialty coffee blends, and a “FAMIMA STAND” for outside‑the‑store purchase. A launch event was held the day before the opening, attended by actors Yoshida Koutarō and Yagi Riko, who modelled NIGO‑designed uniforms and highlighted the store’s upgraded gourmet‑style sections.

The initiative aims to turn the convenience store into a destination that offers “exciting shopping” and to roll out selected concepts to FamilyMart locations nationwide.