FamilyMart launches new An Butter Hotcake Man

FamilyMart has launched a new flavor of its supervised dessert steamed bun, the ‘Hotcake Man (An Butter)’, at stores nationwide in Japan. The product, supervised by Morinaga & Co., features a soft dough made with eggs and milk, filled with butter and red bean paste.

While the product is supervised by Morinaga & Co., the red bean paste used is provided by Imuraya, utilizing Hokkaido red beans. The new flavor, which debuted on September 15, aims to provide a sweet and salty taste profile. This ‘An Butter’ version is the first of several new flavors expected to be released this season.