FamilyMart launches Tokyo Takarazuka Theater ticket lottery campaign

FamilyMart will run a six‑month promotional campaign from 28 July 2026 to 13 January 2027 at its roughly 16,400 stores across Japan. Shoppers who present the Famipay app when paying for online purchases, taxes, public‑utility bills or other eligible charges receive a stamp per transaction. Collected stamps can be exchanged for entries in a lottery that awards pair tickets to performances at the Tokyo Takarazuka Theater or Famima points worth ¥5,000.

The campaign is divided into three phases, each offering a different show. The first phase features the Star troupe’s production “RRR × TAKA’R’AZUKA ~√Rama~”, with 150 pairs (300 seats) available. Eleven stamps are required for a ticket entry, while three stamps suffice for a points entry. Stamps earned in one phase can be carried forward to the next, giving participants flexibility. Using Famipay for payment doubles the chance of winning, and registering for Famipay’s next‑month payment service or the Famima hometown‑tax donation triples the odds.

The promotion coincides with FamilyMart’s 45th‑anniversary celebrations and aims to boost usage of its Famipay platform while offering fans a chance to attend a coveted theater performance.