FamilyMart refreshes barista-supervised coffee series

FamilyMart has announced a major renewal of its ‘Famimaru’ chilled cup coffee series, which has surpassed 240 million units in cumulative sales. The update includes a complete overhaul of the coffee bean blends and the introduction of the ‘after-mix’ method, where beans are blended after roasting to better highlight individual flavors and maintain balance when paired with milk.

In addition to the series renewal, the retailer launched a new product called ‘Cafe Latte Milk Rich’ on October 27. Supervised by world-renowned barista Satoshi Kasuya, this new addition focuses on a rich, creamy milk texture and smooth sweetness. The refreshed product lineup also features updated packaging designs intended to evoke a sophisticated cafe atmosphere.