FamilyMart rolls out VIVANT‑themed socks and towels in Japan

FamilyMart’s original apparel brand Convenience Wear is releasing a limited‑edition collection of line socks and towel handkerchiefs inspired by the TBS drama VIVANT. The items, featuring a desert‑and‑blue‑sky colour scheme with a red accent referencing the series’ secret unit “Betsuban”, will be sold nationwide in FamilyMart stores and on the brand’s official online shop starting 7 August. Prices are 600 yen for the socks and 800 yen for the towel.

A “Betsuban”‑style manju snack, priced at 142 yen, will also be available from 18 August at participating locations. The collaboration is part of Convenience Wear’s strategy to strengthen its apparel line, which aims for sales of about 300 billion yen in fiscal 2026.