Fanatics and Abercrombie & Fitch expand NFL partnerships for 2026

Abercrombie & Fitch has announced an expansion of its multi-year partnership with the National Football League (NFL) for the 2026 season. As an official fashion partner, the retailer will provide apparel representing all 32 teams. The collection will see broader distribution through a new partnership with Fanatics, making products available on NFLShop.com, in stadium stores, and via official team e-commerce sites.

Separately, reports indicate that Fanatics may become the NFL’s official sportsbook partner following the expiration of previous agreements with operators such as DraftKings, Caesars, and FanDuel. If confirmed, the deal would allow Fanatics to use official NFL imagery and branding. Fanatics has also announced a new program to monitor abusive and threatening online behavior starting with the 2026 NFL season.