Fanatics expands sports betting and commerce operations

Fanatics is expanding its presence in both the sports betting and licensed merchandise sectors. Through Fanatics Sportsbook & Casino, the company has introduced the ‘Fair Play Max Pledge,’ a policy providing injury protection for player prop bets across all four quarters of NFL and NBA games. Unlike competitors, this protection applies automatically to eligible bets at no additional cost to the customer.

In its commerce division, Fanatics continues to grow through international acquisitions and major licensing agreements. The company has secured 10-year deals with Nike, the National Football League, and Major League Baseball to design, manufacture, and distribute fan gear. Additionally, Fanatics has expanded its global footprint through the acquisition of Italian sports merchandise company Epi and Latin American wholesaler Fex Pro.