Fanatics secures exclusive retail partnership with DP World Tour and Ryder Cup Europe

Fanatics has entered into a multi-year partnership with the European Tour Group, serving as the exclusive retail partner for the 2027 Ryder Cup at Adare Manor in Limerick, Ireland. The agreement also establishes Fanatics as the exclusive operator of the Official DP World Tour Store and the European Ryder Cup Store.

Under the terms of the deal, Fanatics is authorized to develop new ranges of officially licensed merchandise for the DP World Tour and Ryder Cup Europe. This includes the production of official replicas of the on-course outfits worn by Team Europe during specific competition days.

In addition to the 2027 Ryder Cup, Fanatics will operate exclusive retail outlets at major events including the Amgen Irish Open, the Genesis Scottish Open, the BMW PGA Championship, and the Husqvarna World Challenge. The partnership aims to leverage Fanatics’ scale and product expertise to meet growing global demand for official golf merchandise.