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Fanta launches Halloween campaign featuring Ghost Face
Fanta is launching its 'Haunted Universe' Halloween campaign in the Czech Republic and Slovakia, featuring the iconic horror character Ghost Face from the Scream film franchise. The campaign introduces limited-edition collectible packaging for Fanta Orange and Fanta Orange Zero.
In retail environments, the brand is implementing a specialized shop-in-shop concept. This includes a 3D-printed, illuminated rotating hand holding a Fanta can to create a high-impact visual presence. The campaign also features a consumer competition offering prizes such as a Ghost Face mask and exclusive digital content.
Entities
Coca-Cola · DAGO · Fanta · Ghost Face · Michal Šlechta
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] The retail shop-in-shop concept features a 3D-printed, illuminated rotating hand holding a Fanta can. www.mistoprodeje.cz
- [● 2 SOURCES] Fanta is launching a limited edition of collectible packaging featuring the Ghost Face character from the Scream film series. www.mistoprodeje.cz · refresher.sk
- [○ 1 SOURCE] The campaign includes a consumer competition with prizes such as a Ghost Face mask. refresher.sk
- [○ 1 SOURCE] The limited edition packaging is available for Fanta Orange and Fanta Orange Zero. refresher.sk