< Back to all clusters
[BUSINESS] · Brazil · 10 sources

started · updated

Fantástico faces historic viewership decline amid streaming competition

The TV Globo program ‘Fantástico’ is facing a significant decline in viewership, potentially recording its lowest ratings in its 53-year history by the end of 2026. According to Ibope data, the show averaged 14.7 points in July. The decline, which has been ongoing since 2022, is attributed to the rise of streaming services, with the program suffering eight consecutive Sunday night losses to digital platforms.

Historically, the show has overcome competition from networks like SBT, but current challenges involve a shift in audience habits toward the internet. Efforts to adjust the program's tone, including a move toward more police-related content, were reportedly unsuccessful, leading to a recent shift back toward entertainment.

Amidst these ratings challenges, presenter Maju Coutinho announced during a recent broadcast that she will be taking a temporary leave of absence for vacation.

Entities

Fantástico · Maju Coutinho · Poliana Abritta · SBT · TV Globo

Claims

What the coverage asserts, and how many sources carry each claim.