FARM Rio and Stanley 1913 launch collaboration in Rio de Janeiro

FARM Rio and Stanley 1913 have launched a collaborative collection featuring hydration products integrated with FARM Rio's visual patterns. The partnership has generated significant digital engagement, with social media posts surpassing 5 million views and over 8,000 consumer registrations via “notify me” tools prior to the official release.

To promote the launch, the brands deployed a three-meter itinerant vending machine across Rio de Janeiro. The activation included stops at Arpoador beach and Ipanema on Rua Garcia d’Ávila. Customers purchasing the 887 ml Quencher directly from the machine received exclusive gifts from FARM Etc. and special benefits for FARM Rio purchases. The event incorporated local lifestyle elements, such as music from DJs Tropicals and traditional local refreshments.