Farm Rio expands into Colombia with new Barranquilla store

Brazilian fashion brand Farm Rio has launched its first physical store in Colombia, located in the city of Barranquilla. The expansion into the Colombian Caribbean is part of a strategic plan to consolidate the brand's presence across Latin America.

Following its existing operations in Mexico and Panama, the company intends to expand further into Argentina, Ecuador, and Peru. To facilitate this growth, Farm Rio is prioritizing physical retail locations through partnerships with local operators to adapt to specific regional market characteristics.

The internationalization effort is supported by strong financial performance. In 2024, Farm Rio reported global sales of approximately US$ 188 million, with international revenue seeing a 40% increase. To strengthen its connection with regional consumers, the brand launched the 'Buena Gente' marketing campaign in 2025, featuring women from six different countries.