FAS positions itself as omnichannel growth partner in Indonesia

FAS, part of the PT Global Digital Niaga Tbk (Blibli) ecosystem, has positioned itself as a growth partner for brands in Indonesia by offering end-to-end omnichannel solutions. Utilizing a ‘Build, Sell & Scale’ approach, the company aims to help businesses manage diverse sales channels, including marketplaces, social commerce, and physical stores.

Operations Director Bayu Sudjono noted that fulfillment must evolve from a standalone operational function into an integrated capability that allows brands to be more flexible and scalable. FAS provides infrastructure including 15 warehouse locations with a total footprint of 200,000 sqm and a monthly throughput exceeding 15 million units, maintaining a 99.8% inventory accuracy rate.

The service model is built on five main pillars: Operational (including fulfillment, delivery, care, and upcoming cold chain services), Sales (managing over US$200 million in GMV), Marketing (supported by affiliate networks and live studios), Distribution, and Enabler services.