Fashion brands expand retail presence in Brazil

Several fashion and lifestyle brands are expanding their presence in Brazil. Hermès is reopening in Rio de Janeiro at the VillageMall in Barra da Tijuca. This new location is notable for being the first in the city to house all 16 of the brand's métiers under one roof, including categories such as Maison, Beauty, and Horizons, alongside traditional leather goods, silk, and watches. The store design, created by the Paris-based studio RDAI, incorporates Brazilian elements like wood structures inspired by cobogós and tropical textures.

In the retail sector, Calvin Klein has launched its first collection of men's and women's jewelry in Brazil, featuring minimalist stainless steel pieces available exclusively at Casa Laranjeira. Additionally, the brand Hering has released a new limited-edition capsule collection featuring actress Bruna Marquezine. The collection focuses on layering trends and includes items such as t-shirts, dresses, and knitwear.