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[CULTURE] · Serbia · 6 sources

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Fashion retailers H&M and XYZ Premium launch new seasonal collections and sales

The fashion retail sector is highlighting new seasonal offerings and promotions. H&M has launched a mid-season sale featuring discounts of up to 50% on select items, including flared low-rise jeans, ribbed knit turtlenecks, and oversized wool-blend coats.

Simultaneously, XYZ Premium Fashion Store has introduced its FW26 campaign, titled ‘Own the City’. The multi-brand concept features a collection of premium fashion houses such as BOSS, Ralph Lauren, Sandro, Maje, Boggi Milano, Diesel, AllSaints, C. P. Company, Corneliani, Eleventy, and JOOP, focusing on contemporary urban luxury and sophisticated silhouettes.

Entities

Boss · H&M