Fashion trends shift toward visible lingerie and underwire bras

Recent fashion trends indicate a move toward 'lingerie dressing,' where intimate apparel is integrated into everyday outerwear. This shift is characterized by the use of lace, transparencies, and visible bras on runways.

Major fashion houses such as Prada, Fendi, and Erdem have incorporated bras into their Spring/Summer 2027 collections. While some designs focus on soft bralettes, other brands like Haider Ackermann are reintroducing structured underwire bras, drawing inspiration from vintage styles.

Additionally, model Hailey Bieber has partnered with Calzedonia for a new campaign featuring floral lace tights and coordinated lace tops, highlighting the trend of elevating hosiery and lingerie to central fashion statements.