Father's Day BBQ accessories and giveaway boost sales in Brazil and Portugal

A Brazilian lifestyle guide highlights seven BBQ accessories that can improve grilling results for Father's Day, including digital thermometers, sharp knives, long‑handle tongs, and grooved cutting boards that help control temperature, avoid overcooking and keep juices in the meat.

In Portugal, the supermarket chain Redeconomia Bom de Preço announced a Father's Day promotion that offers a complete BBQ kit to a lucky winner. The contest, run with partner Evidence Foodbeer, requires participants to like the Instagram post, tag two friends, specify the nearest store, follow the two brand accounts and be over 18. Entries are accepted from 1 August to 30 August, with the draw scheduled for 1 September.

Both pieces illustrate how retailers and media are leveraging the holiday to promote grilling equipment and drive consumer engagement in the two countries.