FAW enters the Italian automotive market with SUV lineup

Chinese automotive manufacturer FAW (First Automobile Works) has officially debuted in Italy, launching its presence in Milan. The company, which was founded in 1953, is introducing two distinct brands to the Italian market: Bestune and Joyee.

Bestune serves as the mainstream brand focusing on internal combustion engines, offering three SUV models: the T77, the T90, and the B70S SUV-Coupé. These models feature 1.5 turbo petrol engines and advanced driver assistance systems. Prices for the Bestune range start at €26,998 for the T77 and €29,998 for the T90.

The Joyee brand is dedicated to electrified mobility. A key upcoming model is the Joyee S04, a 100% electric urban SUV with a declared range between 440 and 560 km. This model is positioned to target both families and business professionals, with a starting price of €36,000.

Distribution in Italy will be managed by the China Car Company.