FAWCAR debuts in Italy with five SUV models

Chinese automaker FAWCAR has officially entered the Italian market, hosting a launch event in Milan to introduce a lineup of five SUV models. The company aims for long-term growth in Italy, identifying it as a strategic market with high potential in Europe.

The vehicle portfolio is divided into two distinct brands: BESTUNE, which focuses on mid-to-high-end internal combustion engine (ICE) vehicles, and JOYEE, which is dedicated to new energy mobility. The BESTUNE lineup includes the B70S, T77, and T90 models, catering to various segments from urban commuters to long-distance travelers. The JOYEE brand offers the S04 battery-electric vehicle (BEV) for urban use and the S08 plug-in hybrid (PHEV) designed for extended ranges and diverse terrains.

Distribution in Italy will be managed by China Car Company. FAWCAR draws on the industrial heritage of the China FAW Group, which was established in 1953 and has produced over 65 million vehicles globally.