FAWCAR expands global presence with launches in Italy and the Philippines

FAWCAR has officially entered the Italian and Philippine markets, introducing a variety of SUV models to both regions.

In Italy, the company launched five SUV models in Milan, featuring two product matrices: BESTUNE for internal combustion engine (ICE) vehicles and JOYEE for new-energy vehicles, including battery-electric (BEV) and plug-in hybrid (PHEV) options. Prices for the Italian lineup range from €26,998 to €38,998. To support this expansion, strategic partner BENTU-CHINACAR aims to establish a nationwide sales and service network, targeting 130 sales outlets and 180 service outlets by 2028.

In the Philippines, FAWCAR debuted its mid-to-high-end new energy brand, JOYEE, at the World Trade Center Metro Manila. The launch included three models: the JOYEE S04 electric SUV, the S08 hybrid SUV, and the N09 flagship coupe. These models, priced between ₱1,188,000 and ₱1,968,000, have been optimized for local conditions such as high temperatures and heavy rainfall.