FC Barcelona and Tyler, The Creator launch cultural collaboration

FC Barcelona and Spotify have launched a creative partnership with American artist Tyler, The Creator, centered around the upcoming El Clásico match. As part of this collaboration, the club's players will wear jerseys featuring the logo of GOLF WANG, the artist's fashion brand, instead of the standard Spotify logo.

The partnership includes an exclusive collection with Nike, featuring items such as t-shirts, sweatshirts, and bomber jackets. To celebrate the alliance, the BARÇA PLAYS DIFFERENT event was held at Pla Roig, an immersive experience connecting football with music, fashion, and art. The event aimed to engage new generations and diverse cultural communities by bridging the gap between sports and contemporary creative industries.