FC Barcelona signs €30M sponsorship deal with Ohana Development

FC Barcelona has reached an agreement with UAE-based real estate firm Ohana Development for a multi-phase commercial partnership. The deal begins with a three-season kit sponsorship covering the 2027-2028 to 2029-2030 seasons.

During this initial phase, the Ohana Development logo will appear on the back of the first-team jerseys during domestic competitions, such as La Liga and the Copa del Rey. The branding will not be featured during UEFA Champions League matches. The club is expected to receive approximately €30 million over these three years, averaging €10 million per season.

Following the kit sponsorship, the partnership will transition into a long-term licensing agreement lasting over 25 years. Under this phase, Ohana Development will act as an authorized agent to utilize the FC Barcelona brand for a luxury residential project in Dubai. The club is projected to receive roughly €1 million annually for the use of its intellectual property during this period. The agreement is subject to approval by club delegates at the General Assembly on September 19, 2026.