FC Bayern and Miele extend partnership through 2029

FC Bayern München and appliance manufacturer Miele have extended their commercial partnership through the end of the 2028/29 season. The agreement builds upon a relationship that began in 2020, evolving from a hospitality-focused cooperation into a broader collaboration involving brand and product activations.

A central component of the deal remains the Miele Lounge at the Allianz Arena, which serves as a venue for business events and culinary experiences. The partnership will also expand its presence at FC Bayern World in Munich.

New initiatives under the extended contract include a focus on outdoor cooking and the launch of a premium dining format titled ‘Beyond Taste’ in winter 2026. This new concept aims to combine high-end gastronomy with exclusive access to club environments.