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[BUSINESS] · Germany · 4 sources

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FC Bayern and Wonderful partner on Enterprise AI through 2029

FC Bayern and Wonderful have entered into a three-year global partnership, designating Wonderful as the official Enterprise-AI partner for the club. The collaboration focuses on integrating artificial intelligence into various club operations to enhance efficiency and fan experiences.

The initial phase of the partnership will target match-day fan services. This includes the deployment of an AI agent designed to provide digital ticket support, addressing urgent fan inquiries regarding ticket access and user accounts within seconds to eliminate queues.

Entities

Bar Winkler · FC Bayern · Rouven Kasper · Wonderful

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