FC Midtjylland seeks sustainable presence in South Korea

Executives from the Danish football club FC Midtjylland are looking to establish a meaningful and sustainable presence in South Korea, targeting both sporting and commercial opportunities. CEO Jonas Lygaard and Vice Sporting Director Ove Pedersen recently visited the country during the club's participation in the K League International Youth Cup in Incheon.

Lygaard noted that the club's visibility in South Korea has been bolstered by players such as Cho Gue-sung and Hong Hyun-seok. The leadership team aims to use this visit to better understand the Korean football market, youth development structures, and how to build relationships with local clubs, schools, and stakeholders.

Ove Pedersen focused on evaluating the next generation of Korean players, noting their mentality and work ethic. The club intends to assess their findings before deciding on a concrete long-term strategy for working with young talent from the region.