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FC Schalke 04 to revive ‘Schalker Kreisel’ print magazine
FC Schalke 04 has announced plans to revive its traditional club magazine, ‘Schalker Kreisel’, in print format. The decision marks a reversal of the club's 2024 move to discontinue the printed edition due to cost-cutting measures and high production and shipping expenses.
CEO Matthias Tillmann stated that while digitalization remains a tool to connect with fans who cannot attend matches in person, the club intends to bring back the print version. The magazine had been a staple for approximately 60 years before being replaced by digital content on the club's website.
The club is currently in a planning phase to develop a new concept for the publication. This move follows a period of restructuring aimed at the sustainable recovery and financial stabilization of the club, which has previously focused on significantly reducing material costs.