Federica Martini Masoni appointed President of Fondazione Versiliana

Federica Martini Masoni has officially assumed the presidency of Fondazione Versiliana in Pietrasanta, following the resignation of Paola Rovellini. Appointed by Mayor Alberto Stefano Giovannetti, the 55-year-old entrepreneur from the fashion sector aims to lead the foundation with a focus on clarity, concrete results, and maintaining strong local roots while expanding its international reach.

During her initial days in office, Masoni met with staff and the Management Council to discuss the foundation's activities, the Versiliana Festival, and upcoming economic and organizational projects. One of her first decisions was renaming the Green House to ‘La Limonaia della Versiliana,’ a move intended to reflect Tuscan identity. The Mayor emphasized the importance of this transition to ensure the foundation can begin programming for the 2027 season, focusing on autonomy and the environmental and artistic enhancement of the park.