Feeding Quality Forum highlights data and genetics in beef industry

The Feeding Quality Forum, hosted by Certified Angus Beef in Amarillo, Texas, highlighted the increasing importance of data, genetics, and quality management in the cattle industry. With more than 230 attendees, including producers and feedyard managers, the event addressed how to navigate market volatility and tight cattle supplies.

Key themes included the use of DNA testing to identify superior genetics and the implementation of data-driven decisions to manage production costs and animal health. Experts noted that focusing on high-quality beef, such as Prime and Choice grades, provides significant opportunities for producers to earn added value compared to commodity-grade cattle.

Industry professionals emphasized that consistent quality allows restaurants and grocery stores to market products with greater confidence. For businesses facing high input costs, offering premium, consistent products like Certified Angus Beef Prime helps build customer loyalty and provides a reliable standard for the supply chain.